Smart parks, seamless tech: RMS at the heart of BIG4 operations

300+

parks across Australia

10s

guest check-in through the guest portal

Instant

rate adjustment across the group

Executive summary

BIG4 Holiday Parks, a leading network of over 300 family-friendly parks across Australia, partnered with RMS to streamline operations and enhance guest experiences. With a growing footprint and increasingly complex operational needs, BIG4 required a scalable, intuitive technology solution to manage dynamic pricing, guest communications, and property-wide updates.

RMS introduced its Multi-BAR rate management system—initially successful in the hotel industry—tailored for holiday parks. This enabled BIG4 to make instant, group-wide pricing adjustments and respond quickly to market demand. RMS also enhanced the guest journey through mobile pre-check-in, self-service reservations, and automated messaging via the RMS Guest Portal.

Over a 20-year partnership, RMS has become the preferred technology provider for BIG4, helping the parks maintain high standards, drive repeat visitors, and stay ahead of industry trends.

Things are changing all the time - you have to keep up with the times. This is why RMS has been the best partner for our park.

Sandra Watts, Owner and Manager, BIG4 Renmark

RMS wins competitive tender to advance operations with innovative cloud technology

RMS Cloud is proudly providing a cloud-based solution to over 700 Ascott properties with our enterprise serviced apartment management solution. The Ascott Limited can now enhance operational efficiencies with a centralised cloud base solution that advances digital initiatives with RMS’ mobile-friendly guest portals that customise guest experiences. Ascott will have access to a native communication channel to streamline data with RMS' 360-degree reporting and manage data all in one place. RMS’ cutting-edge technology will drive Ascott's fast growth strategy into the future.

Share data insights across the portfolio with 360 reporting

Reporting that allows you to simply customise reports, share data and automate reports all through one internal management solution.

Advancing guest experience with contactless technology

Streamline your guest experience with a mobile user-friendly tool that allows guests to check-in within 20-30 seconds and self-manage their bookings.

Challenges

BIG4 Holiday Parks operators manage complex operations across a vast and growing network of over 300 parks throughout Australia. Their existing revenue management tools were either too expensive or too complex for individual park teams to use effectively.

They needed a scalable, intuitive solution that could support dynamic pricing, streamline guest communications, and enhance operational efficiency without overwhelming local staff. Their goal was to maintain high service standards while continuing to grow and innovate in a competitive market.

Solutions

BIG4 Holiday Parks developed a tailored implementation of RMS enterprise property management system, designed to meet the operational demands of a large and diverse park network.

• Multi-BAR rate management: RMS introduced a flexible pricing system that allows parks to make instant, detailed rate adjustments across properties.
• Centralised rate control: Parks can respond quickly to demand and push live updates to the group’s central booking website.
• Guest portal integration: RMS enabled mobile pre-check-in, self-service reservations, and automated communications via SMS and email, enhancing the guest experience.
• Scalable enterprise technology: RMS’s platform supports the operational needs of over 180 parks, making it easy for individual teams to manage complex tasks.

Results

• Instant rate adjustments: Parks gained the ability to respond to demand in real time, pushing dynamic pricing updates live across all sites.
• Enhanced guest experience: Mobile pre-check-in, self-service reservations, and automated messaging improved convenience and satisfaction for guests.
• Operational efficiency: Individual park teams could manage complex tasks quickly and easily, thanks to RMS’s intuitive interface and scalable tools.
• Increased guest loyalty: Streamlined operations and consistent improvements helped BIG4 maintain a strong base of returning visitors.
• Long-term partnership: RMS has supported BIG4 for over 20 years, continuously evolving its platform to meet the parks’ growing needs.